B2B marketers replacing live events with webinars in the U.S. due to COVID-19 in 2020

Published by
Julia Faria,
Jun 5, 2023
During a March 2020 survey of B2B marketers in the United States, it was found that 68 percent of responding industry professionals decided to replace their planned live events with webinars as a result of the coronavirus outbreak. In fact, some 19 percent out of those expected to make this swap for most of their live events.

Share of B2B marketers replacing live events with webinars in light of the coronavirus outbreak in the United States as of March 2020

Loading statistic...

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2020

Region

United States

Survey time period

March 16 to 21, 2020

Number of respondents

456 respondents

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Trade show and event marketing "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Trade show and event marketing

Global overview

5

U.S. overview

6

Employment

3

Exhibitors and visitors

4

Budget, ROI & strategies

4

Coronavirus impact in the U.S.

7

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

Trade show marketingExhibition, Convention & Meeting Industry in the U.S.Business travel in the United StatesSocial media and global eventsGlobal business travel
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu