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Adoption of digital marketing worldwide 2016, by marketer's type

Leading digital marketing activities used by agencies and marketers worldwide in 2016

Adoption of digital marketing worldwide 2016, by marketer's type The statistic shows data on the adoption level of various digital marketing channels worldwide as of late 2016, by marketer's type. During a survey, 52 percent of agency marketers or marketing consultants stated their organization carried out e-mail marketing.
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Leading digital marketing activities used by agencies and marketers worldwide in 2016

Agency or consultantMarketer/clientEcosystem
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Agency or consultantMarketer/clientEcosystem
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Description

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The statistic shows data on the adoption level of various digital marketing channels worldwide as of late 2016, by marketer's type. During a survey, 52 percent of agency marketers or marketing consultants stated their organization carried out e-mail marketing.
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Release date
March 2017
Region
Worldwide
Survey time period
late 2016
Number of respondents
nearly 500 in-house and agency marketers
Supplementary notes
Question: Which of the following types of activity does your organization carry out?
The methodology information comes from this article.
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