Willingness to spend more on sustainable products in Germany 2020
In 2020, around 24 percent of respondents stated that an acceptable price increase for a sustainably and environmentally friendly produced product would be between 11 and 20 percent, while 2.9 percent stated that they would even pay 100 percent more compared to a conventionally produced product. The graph shows the results of a survey on climate change and sustainability conducted in Germany that year.