Survey among Lidl customers in Germany on attention to quality seals in 2019

This statistic shows the results of a survey of Lidl customers in Germany on their opinions regarding paying attention to quality seals while grocery shopping in 2019. That year, roughly 8 percent of consumers who shopped at Lidl six months prior to the survey completely agreed with the statement "When shopping for groceries, I pay attention to eco-friendliness/ the quality seal". Among the population, roughly 9.4 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.

Lidl customers in Germany based on agreement with the statement "When shopping for groceries, I pay attention to eco-friendliness/ the quality seal" compared to the population in 2019

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Release date

November 2019



Survey time period


Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

In the context of the survey, Lidl customers were defined as people who shopped at Lidl 6 months prior to the survey.

Information on population:
Base: German-speaking population 14 years of age and older.

Information on total sample:
2018:23,086 respondents, projection to 70.45 million people.

Information on the target group "Lidl customers":
projection to 39.88 million people.

Further information on methodology available here.

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