Global users who engaged more or about the same with mobile apps 2021, by age group
According to a survey of consumers conducted in September 2021 in selected countries, 90 percent of Gen Z reported using social media apps more or about the same since the beginning of the global COVID-19 pandemic. Mobile apps in the travel and hospitality category saw the least amount of respondents reporting they maintained or increased their usage habits. Only three in 10 users belonging to the Boomer generation reported using travel apps more or about the same since the start of the coronavirus pandemic.
