Reach of leading mobile social apps worldwide 2013

This statistic gives information on the most popular mobile apps worldwide as of third quarter 2013, ranked by the percentage of global smartphone users who have accessed the app during the past month. During a survey of a representative sample, it was found that 45 percent of smartphone users were using the Facebook Mobile app.

Most popular mobile social apps worldwide as of 4th quarter 2013, sorted by reach

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Release date

January 2014



Survey time period

3rd quarter 2013

Age group

16-64 years

Special properties

Smartphone and/or tablet users

Supplementary notes

The original question was "Which of the following mobile/tablet applications have you used in the past month? (on any device)"

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Statistics on "Social media in the Netherlands"

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