Leading Android apps worldwide 2021, by revenue
App revenue There are many different monetization models for mobile apps, the most common ones are free apps with in-app purchases, paid apps, paid apps with in-app purchases and of course in-app subscriptions. From humble beginnings, the mobile gaming market has flourished: gaming apps accounted for 85 percent of gross app revenues in the Google Play store in 2019. In comparison, social media apps only accounted for two percent of app revenues. The Apple App Store paints a similar picture with gaming apps again accounting for the lion's share of revenue, albeit to a lesser extent than in the Google Play store. Leading mobile gaming publishers based on monthly app revenue include Supercell, Bandai Namco Entertainment, Niantic Inc. and King. Popular King titles include Candy Crush Saga, Farm Ville Saga, and Bubble Witch Saga. The majority of company revenue is generated via in-game sales of virtual items.