Global consumers sharing data with brands in exchange for incentives 2021, by country

According to a survey of consumers conducted in September 2021 in selected global markets, 77 percent of respondents across all the examined countries were willing to share their email addresses with brands to get a personalized experience and additional incentives. Users in Germany were less willing to share data with brands, with only around three in 10 respondents reporting they were willing to share what they had been previously browsing on the brand's website and app. By comparison, consumers in India were more willing to share data with brands, with 71 percent of respondents reporting being willing to share information on their social values.