Global spending on entertainment apps by category 2021

In 2021, global consumers spent approximately 6.36 billion U.S. dollars on over-the-top (OTT) video apps. Additionally, global users spent over two billion U.S. dollars on live-streaming apps, while short video apps generated approximately two billion U.S. dollars. Music and audio apps ranked third, generating around 1.95 billion U.S. dollars in consumer spending worldwide. Comics apps ranked fourth, while eBooks mobile apps generated around 800 million U.S. dollars in spending.

Consumer spending on mobile entertainment apps worldwide in 2021, by category (in million U.S. dollars)

Characteristic	Consumer spending in million U.S. dollars
OTT	6,359
Live streaming	2,078
Short videos	1,978
Music and audio	1,950
Comics	1,773
Video sharing	1,660
eBooks	800
Musical instruments	315
Audio books	293
Karaoke	270
Game service	193
Radio	132

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Release date

April 2022

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Region

Worldwide

Survey time period

2021

Supplementary notes

According to the source: "Consumer Spend across iOS and Google Play is gross and is inclusive of any percent taken by the app stores; each respective Entertainment and Books & Reference subgenre includes all apps with only that subgenre listed as their primary classification under App IQ; excludes Other Entertainment and Other Books & Reference subgenres."

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