Most popular platforms for U.S. and British users to follow gaming influencers 2021

Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021

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Release date

October 2021


United States, United Kingdom (Great Britain)

Survey time period

July 2021

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

According to the source: "The insights in this report series are drawn from a recent global Custom survey on the global influencer sector and, specifically, the gaming influencer landscape today, covering 17 global markets and nearly 19,000 respondents"

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