Top platforms to follow gaming influencers in U.S. and GB

According to a survey conducted in July 2021, YouTube was the most popular online video platform to watch gaming influencers for users in the United States and in Great Britain. Instagram followed, with approximately 52 percent and 54 percent of respondents in the U.S. and GB reporting engaging with the platform to follow gaming influencers. Twitch was more popular among British than American users, with almost half of respondents in Great Britain reporting engaging with the popular live streaming platform to follow video gaming influencers online.

Share of internet users following video gaming streamers and influencers on selected online platforms in the United States and Great Britain as of July 2021

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Release date

October 2021

More information

Region

United States, United Kingdom (Great Britain)

Survey time period

July 2021

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

According to the source: "The insights in this report series are drawn from a recent global Custom survey on the global influencer sector and, specifically, the gaming influencer landscape today, covering 17 global markets and nearly 19,000 respondents"

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