Gen Z and millennial shopping habits relative to COVID-19 2022
While computer and mobile shopping were behaviors already adopted by at least one-third of global consumers before COVID-19, the pandemic gave a boost to a variety of e-commerce technologies and services. Among Gen Z and millennials surveyed in 2022, 36 percent said they had adopted contactless payment methods during the coronavirus and continued to use them after the crisis. In contrast, 15 percent said they did so during the health emergency but no longer use them. Moreover, the COVID pandemic also drove the uptake of delivery alternatives such as Buy Online, Pick-up in Store (BOPIS) and curbside pickup.
