In the first quarter of 2023, Gen Z consumers identified exclusive discounts and sources of inspiration and ideas as the primary advantages of live shopping, with 32 percent of respondents mentioning each benefit. Additionally, over 30 percent of Gen Z shoppers highlighted real-time engagement and a more interactive shopping experience as benefits of live commerce.
Perceived benefits of livestream shopping by Gen Z consumers worldwide in 1st quarter 2023
17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (June 28, 2023). Perceived benefits of livestream shopping by Gen Z consumers worldwide in 1st quarter 2023 [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1395832/benefits-livestream-shopping-gen-z-worldwide/
Klarna. "Perceived benefits of livestream shopping by Gen Z consumers worldwide in 1st quarter 2023." Chart. June 28, 2023. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1395832/benefits-livestream-shopping-gen-z-worldwide/
Klarna. (2023). Perceived benefits of livestream shopping by Gen Z consumers worldwide in 1st quarter 2023. Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1395832/benefits-livestream-shopping-gen-z-worldwide/
Klarna. "Perceived Benefits of Livestream Shopping by Gen Z Consumers Worldwide in 1st Quarter 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1395832/benefits-livestream-shopping-gen-z-worldwide/
Klarna, Perceived benefits of livestream shopping by Gen Z consumers worldwide in 1st quarter 2023 Statista, https://www.statista.com/statistics/1395832/benefits-livestream-shopping-gen-z-worldwide/ (last visited October 09, 2024)
Perceived benefits of livestream shopping by Gen Z consumers worldwide in 1st quarter 2023 [Graph], Klarna, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1395832/benefits-livestream-shopping-gen-z-worldwide/
