Share of cross-border online shoppers worldwide 2022, by generation

Share of shoppers who purchased cross-border worldwide in 2022, by generational cohort

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Release date

March 2023

Region

Worldwide

Survey time period

November 2022

Number of respondents

16,557*

Special properties

who bought cross border for any of the following products in the last 12 months: clothing, footwear, cosmetics, luxury items, or electronics

Supplementary notes

* Gen Z (N=2,340), Millennials (N=6,939), Gen X (N=4,312), Baby Boomers (N=2,966). Survey conducted in 16 countries.

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