Share of online purchases by Gen Z worldwide 2023, by device

Online shopping distribution by Gen Z consumers worldwide in 1st quarter 2023, by device

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

June 2023



Survey time period

Q1 2023

Age group

18-26 years

Supplementary notes

17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.

The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Gen Z online shopping behavior "

Other statistics that may interest you Gen Z online shopping behavior





Purchase behavior


Social & live commerce


Other trends


Spotlight: United States

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.