In Sweden, Millennials were the generation with the largest share of consumers purchasing pharmaceutical products online in the first quarter of 2022, with just over 50 percent. Gen X and Baby Boomers followed close behind with 48 and 43 percent respectively, while only 36 percent of Gen Z consumers were buying such products online over the survey period.
Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation
11,740 consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
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Klarna. (April 1, 2022). Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/
Klarna. "Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation." Chart. April 1, 2022. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/
Klarna. (2022). Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation. Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/
Klarna. "Share of Consumers Purchasing Pharmaceutical Products Online in Sweden in 1st Quarter 2022, by Generation." Statista, Statista Inc., 1 Apr 2022, https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/
Klarna, Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation Statista, https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/ (last visited October 16, 2024)
Share of consumers purchasing pharmaceutical products online in Sweden in 1st quarter 2022, by generation [Graph], Klarna, April 1, 2022. [Online]. Available: https://www.statista.com/statistics/1308336/sweden-consumers-purchasing-pharmaceuticals-online-generation/
