Social commerce usage in the U.S. & UK 2022, by generation and activity
Gen Z and Millennials are the generations that engage the most in social shopping activities in the United States and the United Kingdom. As of January 2022, more than half of respondents in those generations had discovered a new brand via social networks or visited a brand's social media store at least once. Baby boomers showed the lowest level of engagement in all the mentioned activities.
