Luxury consumers: opinions on sustainability of renting goods Q3 2023, by age
According to the findings of a worldwide survey conducted with affluent consumers in the 3rd quarter of 2023, renting goods was generally considered a sustainable and environmentally-friendly practice. Over half of luxury consumers across age groups 18-39 and 40 and above rated renting goods more or very sustainable. Only a small share of consumers, 6.1 percent for those aged between 18 and 39 and 9.2 percent for those aged 40 and above thought this was not a sustainable or environmentally friendly choice at all.