Top categories for U.S. online coupon users 2021

A survey conducted in 2021 revealed that food and beverage was the product category for which U.S. shoppers most regularly sought coupons or promotional offers on online aggregators, with 77 percent of respondents. Additionally, 74 percent of U.S. digital coupon users looked for coupons or promotional offers when shopping for clothing and apparel.

Leading product categories for digital coupon aggregator users in the United States in 2021

Characteristic	Share of respondents
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Release date

March 2021

More information

Region

United States

Survey time period

2021*

Number of respondents

1,007 respondents

Age group

18 years and older

Special properties

coupon aggregator users who regularly seek out coupons or promotional offers

Supplementary notes

* The source does not specify the date of survey.

According to the source: "coupon aggregators started as searchable websites that consumers could turn to for discounts. Some require users to sign up for accounts, while others let anyone access money-saving offers. Many aggregators now offer browser extensions to help streamline the process of online shopping with coupons. This technology enables shoppers to access discounts, coupon codes, or cash-back rebates without leaving a retailer’s page."

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