Meta advertising reach share in South Africa 2024, by age and gender

Published by
Natalie Cowling,
Feb 27, 2024
The largest share of potential advertising reach of the Meta platforms Facebook, Instagram, and Messenger in South Africa was at nearly 31 percent for individuals aged 18 to 24 years as of January 2024. Of those, women represented the majority, with 15.8 percent compared to the roughly 15 percent for men. Furthermore, people aged 25 to 34 years accounted for just over 30 percent of the reach, with a slightly higher share for women than men.

Share of combined, deduplicated potential advertising reach across the Meta platforms Facebook, Instagram, and Messenger in South Africa as of January 2024, by age and gender

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Release date

February 2024

Region

South Africa

Survey time period

January 2024

Supplementary notes

The source specified that Meta's advertising resources release figures only for users aged 13 years and above and only specify figures for "female" and "male."

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