Snapchat potential advertising reach in South Africa 2024, by gender

Published by
Natalie Cowling,
Feb 27, 2024
The majority of Snapchat's users in South Africa aged 18 or older were women. 77 percent of the potential advertising reach of the social media platform were women as of January 2024. In addition, some 18 percent were men.

Potential advertising reach of Snapchat in South Africa as of 2024, by gender

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Release date

February 2024

Region

South Africa

Survey time period

January 2024

Age group

18 years and older

Supplementary notes

The source specifies that "Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.".

Additionally, "gender data are only available for 'female' and 'male' users, but gender audience values may not sum to the total audience figure, so gender percentages may not sum to 100%".

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