WhatsApp is the most popular social media in South Africa. As of the third quarter of 2021, some 95 percent of internet users in the country used the messaging app. Facebook and Instagram followed, with a penetration rate of around 87 percent and 73 percent, respectively. The potential audience of Facebook that can be reached with advertisements amounted to 24.2 million.
Most used social media platforms in South Africa as of the 3rd quarter of 2021
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We Are Social, & Hootsuite, & DataReportal. (February 15, 2022). Most used social media platforms in South Africa as of the 3rd quarter of 2021 [Graph]. In Statista. Retrieved May 21, 2022, from https://www.statista.com/statistics/1189958/penetration-rate-of-social-media-in-south-africa/
We Are Social, und Hootsuite, und DataReportal. "Most used social media platforms in South Africa as of the 3rd quarter of 2021." Chart. February 15, 2022. Statista. Accessed May 21, 2022. https://www.statista.com/statistics/1189958/penetration-rate-of-social-media-in-south-africa/
We Are Social, Hootsuite, DataReportal. (2022). Most used social media platforms in South Africa as of the 3rd quarter of 2021. Statista. Statista Inc.. Accessed: May 21, 2022. https://www.statista.com/statistics/1189958/penetration-rate-of-social-media-in-south-africa/
We Are Social, and Hootsuite, and DataReportal. "Most Used Social Media Platforms in South Africa as of The 3rd Quarter of 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1189958/penetration-rate-of-social-media-in-south-africa/
We Are Social & Hootsuite & DataReportal, Most used social media platforms in South Africa as of the 3rd quarter of 2021 Statista, https://www.statista.com/statistics/1189958/penetration-rate-of-social-media-in-south-africa/ (last visited May 21, 2022)
