In a 2021 survey, Finnish shoppers reported their most-used online and physical stores for clothes and shoe purchases during that year. The results showed that the leading companies were local retailers. The omnichannel retailer Prisma — owned by the S Group — was the most popular fashion brand among Finnish consumers (36 percent). The click-and-mortar retailer Tokmanni ranked second, with 25 percent of consumers buying apparel or footwear from the retailer’s stores or website during 2021.
Most popular apparel and footwear retailers among shoppers in Finland in 2021
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The survey respondents lived in mainland Finland, excluding Åland and other sea islands. The survey listed 120 retailers, respondents could add shops not found on the survey form. The survey asked for the consumer habits and retailers used from June 2020 to May 2021.
The source adds the following information: "Kaupat tai verkkokaupat, joissa % asiakkaista tehnyt vuoden aikana vaate-tai jalkineostoksia" (“Stores or online shops during the last year where % of customers purchased clothing or footwear”)
* In-store retailers only
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Finnish Commerce Federation. (October 12, 2021). Most popular apparel and footwear retailers among shoppers in Finland in 2021 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/
Finnish Commerce Federation. "Most popular apparel and footwear retailers among shoppers in Finland in 2021." Chart. October 12, 2021. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/
Finnish Commerce Federation. (2021). Most popular apparel and footwear retailers among shoppers in Finland in 2021. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/
Finnish Commerce Federation. "Most Popular Apparel and Footwear Retailers among Shoppers in Finland in 2021." Statista, Statista Inc., 12 Oct 2021, https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/
Finnish Commerce Federation, Most popular apparel and footwear retailers among shoppers in Finland in 2021 Statista, https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/ (last visited July 27, 2024)
Most popular apparel and footwear retailers among shoppers in Finland in 2021 [Graph], Finnish Commerce Federation, October 12, 2021. [Online]. Available: https://www.statista.com/statistics/1317128/most-popular-apparel-and-footwear-retailers-finland/
