Most popular apparel and footwear retailers among shoppers in Finland 2021
In a 2021 survey, Finnish shoppers reported their most-used online and physical stores for clothes and shoe purchases during that year. The results showed that the leading companies were local retailers. The omnichannel retailer Prisma — owned by the S Group — was the most popular fashion brand among Finnish consumers (36 percent). The click-and-mortar retailer Tokmanni ranked second, with 25 percent of consumers buying apparel or footwear from the retailer’s stores or website during 2021.
