Media with unacceptable ads in Canada 2021

Published by
Valentina Dencheva,
Jan 5, 2023
During a 2021 survey carried out among consumers in Canada, 62 percent of respondents stated they encountered unacceptable advertising on the internet. Radio was named as a source of unacceptable ads by 13 percent of respondents. Unacceptable ads are defined by the source as not truthful, inaccurate, or misleading.

Media in which consumers encountered unacceptable advertising in Canada as of fall 2021

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Sources

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Release date

April 2022

Region

Canada

Survey time period

fall 2021

Number of respondents

1,604 respondents

Age group

18 years and older

Supplementary notes

Original question: "Where did you encounter the advertising that you found unacceptable (e.g., not truthful, inaccurate or misleading)?"
The source does not provide information on the type of survey used.

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Statistics on " Advertising in Canada "

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Overview

6

Market insights

8

Traditional advertising in Canada

5

Digital advertising in Canada

7

Consumer insights

7

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Topics

Digital advertising in North AmericaDigital advertising in the U.S.Digital advertising in CanadaDigital advertising in EuropeDigital advertising in Latin America
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