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Media with unacceptable ads in Canada 2021

Published by Valentina Dencheva, Jan 5, 2023
During a 2021 survey carried out among consumers in Canada, 62 percent of respondents stated they encountered unacceptable advertising on the internet. Radio was named as a source of unacceptable ads by 13 percent of respondents. Unacceptable ads are defined by the source as not truthful, inaccurate, or misleading.

Media in which consumers encountered unacceptable advertising in Canada as of fall 2021

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Sources

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Release date

April 2022

Region

Canada

Survey time period

fall 2021

Number of respondents

1,604 respondents

Age group

18 years and older

Supplementary notes

Original question: "Where did you encounter the advertising that you found unacceptable (e.g., not truthful, inaccurate or misleading)?"
The source does not provide information on the type of survey used.

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Statistics on " Advertising in Canada "

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Statistics on Advertising in Canada

Global and North American context

4

Canadian market

5

Industry financials

4

Traditional media

4

Digital media

6

Advertising consumption

7

Further related statistics

21

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Topics

Digital advertising in CanadaDigital advertising in the U.S.Advertising in CanadaInternet usage in CanadaSocial media usage in Canada
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