digital advertising format in Canada, accounting for over 46 percent of the total digital ad spending in the country. Social ranked second with a share of 26.1 percent.
In 2021, search was the largest Distribution of digital advertising spending in Canada in 2021, by format
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Statistics on Digital advertising in Canada
Overview of the global market
5
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Digital ad spend growth worldwide 2021-2026
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Premium Statistic Internet advertising spending worldwide 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
Overview of the Canadian market
6
- Premium Statistic Canada: internet ad revenue 2003-2021
- Premium Statistic Digital ad spend in Canada 2020-2025
- Premium Statistic Growth of digital advertising spending in Canada 2021-2025
- Premium Statistic Share of digital in ad spend in Canada 2020-2022
- Premium Statistic Canada internet ad revenue 2021, by category
- Premium Statistic Google & Facebook advertising market share in Canada 2020
Formats
7
- Premium Statistic Digital ad spend share in Canada 2021, by format
- Premium Statistic Search ad spend 2020-2025
- Premium Statistic GoogleAds CPC in North America 2022, by country
- Premium Statistic Social media ad spend in Canada 2020-2021
- Premium Statistic Display ad spend in Canada 2020-2025
- Premium Statistic Digital video ad spend in Canada 2020-2025
- Premium Statistic Mobile ad spend in Canada 2017-2026, by format
Programmatic
3
Consumer perspective
6
- Premium Statistic Attitudes towards online advertising in Canada 2022
- Premium Statistic Trust in advertising in Canada 2021, by medium
- Premium Statistic New product awareness drivers in Canada 2021
- Premium Statistic Media with unacceptable ads in Canada 2021
- Premium Statistic LGBTQ+ inclusivity of advertising in Canada 2022, by medium
- Premium Statistic Time spent with media in Canada 2018-2024, by medium
Selected metrics
6
- Premium Statistic Desktop display ad fraud rate 2022, by country
- Premium Statistic Desktop video ad fraud rate 2021, by country
- Premium Statistic Mobile display ad viewability rates worldwide 2022, by country
- Premium Statistic Desktop display brand risk rate 2021, by country
- Premium Statistic Mobile web video ad fraud rate 2022, by country
- Premium Statistic Digital ad fraud rate worldwide 2021, by region
Further related statistics
18
- Canada: digital ad spend 2020-2025, by format
- Digital advertising expenditure in Russia 2022, by segment
- Digital advertising expenditure in Slovakia 2008-2015, by medium
- Digital advertising expenditure in France 2008-2015, by medium
- Distribution of digital advertising spending in Peru 2022, by format
- Digital advertising spending in Peru 2022, by format
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital share of ad spend in France 2019-2023
- Digital share of ad spend in Sweden 2015-2022
- Digital advertising expenditure in France 2005-2018, by type
- Digital advertising expenditure in Italy 2012-2019, by type
- Digital share of ad spend in Europe 2020, by country
- Argentina: largest pharma digital advertisers 2020
- Actions taken as a reaction to digital OOH place-based ads in the U.S. in 2020
- Costa Rica: most advertised apps 2019
- Top wine and sparkling wine brands in Brazil 2022, by digital ad spend share
Further Content: You might find this interesting as well
Statistics
- Canada: digital ad spend 2020-2025, by format
- Digital advertising expenditure in Russia 2022, by segment
- Digital advertising expenditure in Slovakia 2008-2015, by medium
- Digital advertising expenditure in France 2008-2015, by medium
- Distribution of digital advertising spending in Peru 2022, by format
- Digital advertising spending in Peru 2022, by format
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in Poland 2010-2015, by medium
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital share of ad spend in France 2019-2023
- Digital share of ad spend in Sweden 2015-2022
- Digital advertising expenditure in France 2005-2018, by type
- Digital advertising expenditure in Italy 2012-2019, by type
- Digital share of ad spend in Europe 2020, by country
- Argentina: largest pharma digital advertisers 2020
- Actions taken as a reaction to digital OOH place-based ads in the U.S. in 2020
- Costa Rica: most advertised apps 2019
- Top wine and sparkling wine brands in Brazil 2022, by digital ad spend share
IAB Canada. (June 1, 2022). Distribution of digital advertising spending in Canada in 2021, by format [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. "Distribution of digital advertising spending in Canada in 2021, by format ." Chart. June 1, 2022. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. (2022). Distribution of digital advertising spending in Canada in 2021, by format . Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada. "Distribution of Digital Advertising Spending in Canada in 2021, by Format ." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/
IAB Canada, Distribution of digital advertising spending in Canada in 2021, by format Statista, https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/ (last visited May 29, 2023)
Distribution of digital advertising spending in Canada in 2021, by format [Graph], IAB Canada, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/498980/digital-ad-spend-share-canada-format/