TikTok influencer marketing content types in the U.S. & Canada 2022

Published by
Valentina Dencheva,
Feb 20, 2024
In the first quarter of 2022, roughly 77 percent of the TikTok influencer marketing campaigns of brands and companies that activated TikTok campaigns with sponsored content achieving at least 10,000 views presented dedicated content. The second most popular type was integrated content, included in 21 percent of analyzed videos.

Distribution of TikTok influencer marketing content in the United States and Canada in 1st quarter 2022, by type

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

July 2022

Region

Canada, United States

Survey time period

Q1 2022

Supplementary notes

Methodology:All analyzed videos were required to comply with proper FTC disclosure regulations, to have reached at least 10,000 views, and to have been posted by creators located in the United States and Canada.

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " TikTok marketing "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you TikTok marketing

Market overview

8

TikTok's usage for marketing purposes

8

Creators/influencers

7

Metrics

7

Competitors

8

Audience and user behavior

5

Further Content: You might find this interesting as well

Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu