Canada internet ad revenue 2008-2018, by type

The timeline shows digital advertising revenue in Canada from 2008 to 2018, by type. In 2018, digital video ad revenue amounted to 1.8 billion Canadian dollars, up from 1.5 billion reported a year earlier.

Internet advertising revenue in Canada from 2008 to 2018, by type

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Release date

December 2019



Survey time period

2008 to 2018

Special properties

inludes online and mobile; mobile includes tablets and is based on messaging, display, search and performance units; excludes production revenues and agency commission (net revenue)

Supplementary notes

* "Digital Video consists of...INstream+ OUTstream as of 2017-restated and 2018, by moving Outstream into Video from Display Rounded.Previous years, Digital Video consists of INstream Video only- Methodology changes by IAB Revenue Cmtee permitted this change in 2018 and in restating 2017 on this basis.- Display incl In-Bnr Video, Sponsrshps, Contest/Advertorials, DR/LeadGen and from 2017, Audio & Email (under 0.2%). Digital Video (INstrm + OUTstrm) reported Combined for confidentiality, due to OUTstrm dominance by a few sellers- Instream definition = Pre, Mid, Post-Roll video ads in Videoplayer (not companion ads or In-Banner);- Outstream definition = video ads appearing in video-player, unaccompanied by other video content... (e.g. Native, In-feed)" In 2017 and 2018 e-mail and video gaming figures were merged in display figures.
Figures for periods prior to 2015 come from previous reporting.
In 2016 the figure for video gaming was not reported.

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