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Canada internet ad revenue 2008-2017, by type
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Canada internet ad revenue 2008-2017, by type
Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)
The timeline shows digital advertising revenue in Canada from 2008 to 2017, by type. In 2017, video ad revenue amounted to 928 million Canadian dollars, up from 481 million in 2016.
Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)
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Description
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More information
The timeline shows digital advertising revenue in Canada from 2008 to 2017, by type. In 2017, video ad revenue amounted to 928 million Canadian dollars, up from 481 million in 2016.
Show more- Show sources information
- Show publisher information
- Release date
- December 2018
- Region
- Canada
- Survey time period
- 2008 to 2017
- Special properties
- inludes online and mobile; mobile includes tablets and is based on messaging, display, search and performance units; excludes production revenues and agency commission (net revenue)
- Supplementary notes
-
* The 2012 figures have been reclassified to trend with 2013.
Figures for periods prior to 2015 come from previous reporting.
In 2016 the figure for video gaming was not reported.
Source
- Show sources information
- Show publisher information
- Release date
- December 2018
More information
- Region
- Canada
- Survey time period
- 2008 to 2017
- Special properties
- inludes online and mobile; mobile includes tablets and is based on messaging, display, search and performance units; excludes production revenues and agency commission (net revenue)
- Supplementary notes
-
* The 2012 figures have been reclassified to trend with 2013.
Figures for periods prior to 2015 come from previous reporting.
In 2016 the figure for video gaming was not reported.
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- Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars)
- Mobile display advertising revenue in North America from 2012 to 2020 (in billion U.S. dollars)
- In-app advertising revenue in North America from 2012 to 2020 (in billion U.S. dollars)
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- Digital advertising revenue market share held by Google and Facebook in Canada in 2016
- Leading paid search advertising categories in Canada between June 2016 and March 2017, by ad spend (in billion Canadian dollars)
- Distribution of digital advertising spending in Canada from 2014 to 2020, by format
- Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)
- Spending on display advertising in Canada from 2016 to 2018 (in million U.S. dollars)
- Digital out of home (DOOH) advertising spending in Canada from 2014 to 2019 (in million U.S. dollars)
- Online television advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- E-mail advertising spending in Canada from 2014 to 2020 (in million Canadian dollars)
- Social network advertising expenditure in Canada from 2013 to 2017 (in million Canadian dollars)
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- Highest overall digital media spending increase according to advertising executives in Canada as of March 2015, by format
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- Branded content digital campaigns click-through rates (CTR) in Canada from 1st quarter 2015 to 2nd quarter 2016
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platform
- Inclusion of AdChoices icon on websites among online publishers, retailers and advertisers in Canada in 2016
- Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018
- Average time spent viewing branded content digital ads in Canada from 1st quarter 2015 to 2nd quarter 2016 (in seconds)
- Percentage of consumers who would rather see selected add formats in return for using websites or apps for free in Canada as of March 2016
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