- Media & Advertising›
- Advertising & Marketing ›
Share of advertising and related services sales in Canada 2013-2017, by client type
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Share of advertising and related services sales in Canada 2013-2017, by client type
Distribution of sales in advertising and related services industry in Canada from 2013 to 2017, by type of client
by A. Guttmann,
last edited
Jul 30, 2019
The statistic shows data on the distribution of sales in advertising and related services industry in Canada from 2013 to 2017, broken down by client type. According to the source, ad sales to businesses accounted for 79 percent of total industry sales in 2017, up from 78.6 percent in the previous year.
Distribution of sales in advertising and related services industry in Canada from 2013 to 2017, by type of client
| Sales to businesses | Sales outside Canada (exports) | Sales to government, not-for-profit organizations and public institutions | Sales to individuals and households | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Sales to businesses | Sales outside Canada (exports) | Sales to government, not-for-profit organizations and public institutions | Sales to individuals and households | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
Jul 30, 2019
The statistic shows data on the distribution of sales in advertising and related services industry in Canada from 2013 to 2017, broken down by client type. According to the source, ad sales to businesses accounted for 79 percent of total industry sales in 2017, up from 78.6 percent in the previous year.
- Show sources information
- Show publisher information
- Release date
- July 2019
- Region
- Canada
- Survey time period
- 2013 to 2017
Source
- Show sources information
- Show publisher information
- Release date
- July 2019
More information
- Region
- Canada
- Survey time period
- 2013 to 2017
Other statistics on the topic
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Advertising in Canada"
- Canada in the global context
The most important statistics
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2018
- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)Advertising spending in the world's largest ad markets 2021
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Native advertising spending in selected countries worldwide in 2015 and 2018 (in billion U.S. dollars)Native ad spend worldwide 2015-2018, by country
- Overview of the Canadian market
The most important statistics
- Total media advertising spending in Canada from 2018 to 2023 (in billion Canadian dollars)Media advertising spending in Canada from 2018-2023
- Total media advertising spending per capita in Canada from 2015 to 2020 (in Canadian dollars)Media ad spend per person in Canada 2015-2020
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)Advertising spending in Canada 2007-2019, by medium
- Advertising expenditure growth in Canada from 2017 to 2020, by medium Advertising spending change in Canada 2017-2020, by medium
- Canadian government spending on advertising in the fiscal years 2008/09 to 2017/18 (in million Canadian dollars)Government of Canada advertising spending 2008-2018
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018Increased marketing spending on selected according to marketers in Canada 2016-2018
- Decrease in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018Decreased marketing spending on selected according to marketers in Canada 2016-2018
- Traditional media
The most important statistics
- TV advertising revenue in Canada from 2003 to 2018 (in billion Canadian dollars)Canada TV advertising revenue 2003-2018
- Net advertising revenue of television in Canada from 2003 to 2015, by service (in million Canadian dollars)Canada net advertising volume of television 2003-2015, by service
- Online businesses TV advertising spending in Canada from 2013 to 2017 (in million Canadian dollars)Online businesses TV ad spend in Canada 2013-2017
- Radio advertising revenue in Canada from 2003 to 2018 (in billion Canadian dollars)Canada: radio advertising revenue 2003-2018
- Net advertising revenue of radio in Canada from 2003 to 2015, by revenue source (in million Canadian dollars)Canada net advertising volume of radio 2003-2015, by revenue source
- Newspaper advertising revenue in Canada from 2003 to 2016 (in billion Canadian dollars)Canada: newspaper advertising revenue 2003-2016
- Net advertising revenue of daily newspapers in Canada from 2003 to 2015, by revenue source (in million Canadian dollars)Canada net advertising volume of daily newspapers 2003-2015, by revenue source
- General magazine net advertising spending in Canada from 2010 to 2018 (in million Canadian dollars)General magazine advertising spending in Canada 2010-2018
- Digital media
The most important statistics
- Digital advertising spending in Canada from 2015 to 2021 (in billion U.S. dollars)Canada: digital advertising expenditure 2015-2021
- Share of digital in total media advertising spending in Canada from 2012 to 2020Share of digital in ad spend in Canada 2012-2020
- Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)Canada internet ad revenue 2008-2017, by type
- Distribution of internet advertising revenue in Canada from 2013 to 2017, by categoryCanada internet ad revenue 2013-2017, by category
- Mobile advertising spending in Canada from 2015 to 2020, by format (in million Canadian dollars)Mobile advertising spending in Canada 2015-2020, by format
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device
- Programmatic digital display advertising spending in Canada from 2014 to 2018 (in million Canadian dollars)Programmatic digital display ad spend in Canada 2014-2018
- Video games advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Video games ad spend in Canada 2010-2019
- Advertising consumption
The most important statistics
- Favorability of advertising according to consumers in Canada from 2014 to 2018Canada: consumer opinion on advertising 2014-2018
- Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2018Share of consumers who recall ads from trusted brands Canada 2018
- Perception of trustworthiness of advertising from selected industries according to consumers in Canada in 2018Share of Canadians who trust ads from selected industries 2018
- TV advertising consumption level change over time according to consumers in Canada as of January 2016Canada TV ads consumption change 2016
- TV and digital advertising complaints handled by the ASC in Canada from 2009 to 2018, by sourceTV and internet advertising complaints in Canada 2009-2018, by source
- Percentage of consumers reading selected direct mail formats in Canada as of 1st quarter 2016Share of Canadians reading direct mail formats Q1 2016
- Frequency of reading promotional flyers according to consumers in Canada as of January 2016, by retailer typeCanada frequency of reading flyers 2016, by retailer type
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and genderShare of Canadian internet users who viewed OOH ads 2016, by format and gender
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Value of advertising imports in South Korea 2013-2016
- Cheil Worldwide's operating profit 2013-2018
- Turnover of advertising and market research sector in Lithuania 2008-2015
- Turnover of advertising and market research sector in Belgium 2008-2015
- Turnover of advertising and market research sector in Romania 2008-2015
- Turnover of advertising and market research sector in Cyprus 2008-2015
- Turnover of advertising and market research sector in Hungary 2008-2015
- Turnover of advertising and market research sector in the Czech Republic 2008-2015
- Number of employees in the advertising industry in India 2013-2022
- Advertising job openings in the media sector in Germany 2004-2018
- Number of companies in the advertising industry in Denmark 2009-2017
- Share of ad revenue in the UAE by media platform 2015
- Turnover of advertising and market research sector in Luxembourg 2008-2015
- Turnover of advertising and market research sector in Bulgaria 2008-2015
- Cheil Worldwide's gross profit 2013-2018
- Advertising job openings at advertising companies in Germany 2004-2018
- Turnover of advertising and market research sector in North Macedonia 2012-2015
Studies
- Advertising industry in Spain
- Advertising in Germany
- Advertising in the Netherlands
- TV advertising worldwide
- Advertising in Belgium
- Advertising worldwide
- TV advertising in the U.S.
- Advertising in Japan
- RCS MediaGroup
- Advertising in Africa
- Advertising agencies in the U.S.
- Advertising in Italy
- Digital advertising in Canada
- Full Year 2018 Podcast Ad Revenue Study
- Entertainment & Media Outlook in Italy 2017-2021
Statistics on "Advertising in Canada"
- Advertising spending in the world's largest ad markets in 2018 (in billion U.S. dollars)
- Advertising spending in the world's largest ad markets in 2021 (in billion U.S. dollars)
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Native advertising spending in selected countries worldwide in 2015 and 2018 (in billion U.S. dollars)
- Total media advertising spending in Canada from 2018 to 2023 (in billion Canadian dollars)
- Total media advertising spending per capita in Canada from 2015 to 2020 (in Canadian dollars)
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)
- Advertising expenditure growth in Canada from 2017 to 2020, by medium
- Canadian government spending on advertising in the fiscal years 2008/09 to 2017/18 (in million Canadian dollars)
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018
- Decrease in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018
- TV advertising revenue in Canada from 2003 to 2018 (in billion Canadian dollars)
- Net advertising revenue of television in Canada from 2003 to 2015, by service (in million Canadian dollars)
- Online businesses TV advertising spending in Canada from 2013 to 2017 (in million Canadian dollars)
- Radio advertising revenue in Canada from 2003 to 2018 (in billion Canadian dollars)
- Net advertising revenue of radio in Canada from 2003 to 2015, by revenue source (in million Canadian dollars)
- Newspaper advertising revenue in Canada from 2003 to 2016 (in billion Canadian dollars)
- Net advertising revenue of daily newspapers in Canada from 2003 to 2015, by revenue source (in million Canadian dollars)
- General magazine net advertising spending in Canada from 2010 to 2018 (in million Canadian dollars)
- Business magazine advertising spending in Canada from 2010 to 2018 (in million Canadian dollars)
- Out-of-home advertising spending in Canada from 2009 to 2016 (in million Canadian dollars)
- Number of out-of-home (OOH) advertising displays in selected markets in Canada in 2016, by format
- Filmed entertainment advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Digital advertising spending in Canada from 2015 to 2021 (in billion U.S. dollars)
- Share of digital in total media advertising spending in Canada from 2012 to 2020
- Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)
- Distribution of internet advertising revenue in Canada from 2013 to 2017, by category
- Mobile advertising spending in Canada from 2015 to 2020, by format (in million Canadian dollars)
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)
- Programmatic digital display advertising spending in Canada from 2014 to 2018 (in million Canadian dollars)
- Video games advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Favorability of advertising according to consumers in Canada from 2014 to 2018
- Percentage of consumers who better recall advertising from trusted brands or companies in Canada as of September 2018
- Perception of trustworthiness of advertising from selected industries according to consumers in Canada in 2018
- TV advertising consumption level change over time according to consumers in Canada as of January 2016
- TV and digital advertising complaints handled by the ASC in Canada from 2009 to 2018, by source
- Percentage of consumers reading selected direct mail formats in Canada as of 1st quarter 2016
- Frequency of reading promotional flyers according to consumers in Canada as of January 2016, by retailer type
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and gender
- Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age group
- Number of consumer complaints about advertising received in Canada in 2018, by medium
- Value of advertising imports to South Korea from 2013 to 2016 (in billion South Korean won)
- Operating profit of Cheil Worldwide Inc. from 2013 to 2018 (in billion South Korean won)
- Annual turnover of the advertising and market research sector in Lithuania from 2008 to 2015 (in million euros)
- Annual turnover of the advertising and market research sector in Belgium from 2008 to 2015 (in million euros)
- Annual turnover of the advertising and market research sector in Romania from 2008 to 2015 (in million euros)
- Annual turnover of the advertising and market research sector in Cyprus from 2008 to 2015 (in million euros)
- Annual turnover of the advertising and market research sector in Hungary from 2008 to 2015 (in million euros)
- Annual turnover of the advertising and market research sector in the Czech Republic from 2008 to 2015 (in million euros)
- Number of employees in the advertising industry across India from 2013 to 2022 (in 1,000s)
- Number of job offers in advertising in the media sector in Germany from 2004 to 2018
- Number of companies in the advertising industry in Denmark from 2009 to 2017
- Distribution of advertising revenue in the United Arab Emirates in 2015, by media platform*
- Annual turnover of the advertising and market research sector in Luxembourg from 2008 to 2015 (in million euros)
- Annual turnover of the advertising and market research sector in Bulgaria from 2008 to 2015 (in million euros)
- Gross profit of Cheil Worldwide Inc. from 2013 to 2018 (in billion South Korean won)
- Number of job offers in advertising at advertising companies in Germany from 2004 to 2018
- Annual turnover of the advertising and market research sector in North Macedonia from 2012 to 2015 (in million euros)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.