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Growth of advertising spending in North America from 2010 to 2021, by medium
Growth of advertising spending in North America 2010-2021, by medium
In North America, internet advertising spending grew by approximately 23 percent in 2018, compared to 2017. The internet has been the fastest growing ad medium in North America since 2007. Cinema advertising growth remained consistent over the past nine years and by the end of 2021, it is projected to decrease by just one percent.

North American ad spending

In 2018, North America invested a total of 240 billion U.S. dollars in advertising. The continent’s total ad expenditures have been increasing steadily since 2009. Over the coming years, spending is set to increase further, reaching about 280 billion U.S. dollars in 2021.

North American ad spending media

Based on market data, various media are employed for advertising purposes in North America. The continent spent approximately 110 billion U.S. dollars on internet advertising, the largest and fastest-growing medium. In contrast, advertisers in North America have spent less on newspaper promotion with each consecutive year, spending just under 16 billion U.S. dollars in 2018.
Growth of advertising spending in North America from 2010 to 2021, by medium
NewspapersMagazinesTelevisionRadioCinemaOutdoorInternet
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Source

In cooperation with
Zenith
Release date

October 2019

Region

North America

Survey time period

2010 to 2018

Special properties

current prices

Supplementary notes

*Forecast.

Growth of advertising spending in North America 2010-2021, by medium
In North America, internet advertising spending grew by approximately 23 percent in 2018, compared to 2017. The internet has been the fastest growing ad medium in North America since 2007. Cinema advertising growth remained consistent over the past nine years and by the end of 2021, it is projected to decrease by just one percent.

North American ad spending

In 2018, North America invested a total of 240 billion U.S. dollars in advertising. The continent’s total ad expenditures have been increasing steadily since 2009. Over the coming years, spending is set to increase further, reaching about 280 billion U.S. dollars in 2021.

North American ad spending media

Based on market data, various media are employed for advertising purposes in North America. The continent spent approximately 110 billion U.S. dollars on internet advertising, the largest and fastest-growing medium. In contrast, advertisers in North America have spent less on newspaper promotion with each consecutive year, spending just under 16 billion U.S. dollars in 2018.
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