With an 87.4 percent user share in 2022, Whatsapp was the most popular social media platform in Saudi Arabia. For that year, the total number of social media users in the country was approximately 29.5 million.
Social media usage in Saudi Arabia
In Saudi Arabia, WhatsApp was the most popular social media platform, followed by Instagram and Twitter. The number of WhatsApp users in Saudi Arabia is expected to grow steadily between 2023 and 2028. After the fifth consecutive year of growth, the WhatsApp user base is expected to reach 17.29 million users, a new high in 2028. Notably, the number of WhatsApp users has been steadily increasing in recent years. In 2022, the primary reason for using social media in Saudi Arabia was to stay in touch with friends and family, followed by filling spare time.
Social media usage during Ramadan
In 2022, Muslim respondents in Saudi Arabia indicated they used social media to learn about new things they were interested in and to send greetings during Ramadan. During Ramadan, a lower percentage fewer respondents used social media to watch live videos by celebrities and publishers. Furthermore, during the same year, Muslim respondents in Saudi Arabia reported using social media to find shopping deals and promotions during Ramadan. In comparison, a lower proportion of respondents used social media to seek shopping advice from others during Ramadan.
Most used social media platforms in Saudi Arabia in 2022, by share of users
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Global Media Insight. (June 17, 2022). Most used social media platforms in Saudi Arabia in 2022, by share of users [Graph]. In Statista. Retrieved December 13, 2024, from https://www.statista.com/statistics/1318233/saudi-arabia-most-used-social-media-platforms-by-share-of-users/
Global Media Insight. "Most used social media platforms in Saudi Arabia in 2022, by share of users." Chart. June 17, 2022. Statista. Accessed December 13, 2024. https://www.statista.com/statistics/1318233/saudi-arabia-most-used-social-media-platforms-by-share-of-users/
Global Media Insight. (2022). Most used social media platforms in Saudi Arabia in 2022, by share of users. Statista. Statista Inc.. Accessed: December 13, 2024. https://www.statista.com/statistics/1318233/saudi-arabia-most-used-social-media-platforms-by-share-of-users/
Global Media Insight. "Most Used Social Media Platforms in Saudi Arabia in 2022, by Share of Users." Statista, Statista Inc., 17 Jun 2022, https://www.statista.com/statistics/1318233/saudi-arabia-most-used-social-media-platforms-by-share-of-users/
Global Media Insight, Most used social media platforms in Saudi Arabia in 2022, by share of users Statista, https://www.statista.com/statistics/1318233/saudi-arabia-most-used-social-media-platforms-by-share-of-users/ (last visited December 13, 2024)
Most used social media platforms in Saudi Arabia in 2022, by share of users [Graph], Global Media Insight, June 17, 2022. [Online]. Available: https://www.statista.com/statistics/1318233/saudi-arabia-most-used-social-media-platforms-by-share-of-users/