Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Amazon advertising - statistics & facts

Amazon is an international e-commerce company offering online retail, computing services, and digital content. First launched as an online marketplace for books in 1994, the Seattle-based company has since become a multinational conglomerate and one of the most valuable brands worldwide. With global e-commerce sales of over 400 billion U.S. dollars and millions of internet users visiting the website on any given day, it comes as no surprise that Amazon has become one of the most popular digital advertising platforms of the past decade. In 2021, Amazon’s global ad revenue is set to reach an impressive 26.1 billion U.S. dollars, and seeing that the retailer continuously expands not only its service portfolio but also its influence on the global internet landscape, Amazon is giving tech giants like Google and Facebook a run for their (ad) money.

Amazon’s advertising business

Amazon has ranked among the leading U.S. advertisers for several years, constantly ramping up expenditures in one of its most profitable advertising markets. Amazon’s U.S. ad spend has recently surpassed 6.8 billion U.S. dollars, which was more than its four biggest retail competitors spent collectively. A similar milestone was reached in 2020, when Amazon’s U.S. ad revenue exceeded 15 billion U.S. dollars and the company’s share of the digital ad market was boosted past 10 percent for the first time. While Google and Facebook still account for the largest digital ad revenue share in the U.S. at 29 and 25 percent, respectively, Amazon is quickly becoming a viable competitor. The lion’s share of Amazon’s digital ad revenue is generated via search advertising for sponsored brands and products, while the company also saw revenue growth across video properties such as Fire TV and Twitch.

How does Amazon advertising stack up?

In 2019, the share of retail brands advertising on Amazon jumped from 57 to 73 percent, a leap that highlighted the website’s ever-growing appeal as an advertising destination. Apart from increased exposure and the ability to promote their products to millions of prospective customers, U.S. retail marketers listed strong performance and ROI as the primary reasons for advertising on Amazon. When asked about Amazon’s advertising effectiveness compared to Google and Facebook, over 30 percent of industry experts also stated that the e-commerce giant generated higher returns on advertising spending (ROAS).

Advertising on Prime Day

Amazon Prime Day, Amazon’s annual online shopping event that features a variety of deals and discounts to its Prime members, has become one the most heavily advertised e-commerce spectacles worldwide. To draw ever-increasing numbers of bargain hunters to its paid membership program and digital catalog, Amazon invested more than 17 billion U.S. dollars towards TV advertising leading up to Prime Day 2019. The following year, Amazon allocated some 30 percent of its advertising budget towards mobile advertising, once again taking into account the dynamic changes in consumer shopping behavior.

Key figures

The most important key figures provide you with a compact summary of the topic of "Amazon advertising" and take you straight to the corresponding statistics.

Advertising

Benchmark

Advertising on Prime Day

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Amazon advertising".

Amazon advertising in the U.S.

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Amazon advertising - statistics & facts

Amazon is an international e-commerce company offering online retail, computing services, and digital content. First launched as an online marketplace for books in 1994, the Seattle-based company has since become a multinational conglomerate and one of the most valuable brands worldwide. With global e-commerce sales of over 400 billion U.S. dollars and millions of internet users visiting the website on any given day, it comes as no surprise that Amazon has become one of the most popular digital advertising platforms of the past decade. In 2021, Amazon’s global ad revenue is set to reach an impressive 26.1 billion U.S. dollars, and seeing that the retailer continuously expands not only its service portfolio but also its influence on the global internet landscape, Amazon is giving tech giants like Google and Facebook a run for their (ad) money.

Amazon’s advertising business

Amazon has ranked among the leading U.S. advertisers for several years, constantly ramping up expenditures in one of its most profitable advertising markets. Amazon’s U.S. ad spend has recently surpassed 6.8 billion U.S. dollars, which was more than its four biggest retail competitors spent collectively. A similar milestone was reached in 2020, when Amazon’s U.S. ad revenue exceeded 15 billion U.S. dollars and the company’s share of the digital ad market was boosted past 10 percent for the first time. While Google and Facebook still account for the largest digital ad revenue share in the U.S. at 29 and 25 percent, respectively, Amazon is quickly becoming a viable competitor. The lion’s share of Amazon’s digital ad revenue is generated via search advertising for sponsored brands and products, while the company also saw revenue growth across video properties such as Fire TV and Twitch.

How does Amazon advertising stack up?

In 2019, the share of retail brands advertising on Amazon jumped from 57 to 73 percent, a leap that highlighted the website’s ever-growing appeal as an advertising destination. Apart from increased exposure and the ability to promote their products to millions of prospective customers, U.S. retail marketers listed strong performance and ROI as the primary reasons for advertising on Amazon. When asked about Amazon’s advertising effectiveness compared to Google and Facebook, over 30 percent of industry experts also stated that the e-commerce giant generated higher returns on advertising spending (ROAS).

Advertising on Prime Day

Amazon Prime Day, Amazon’s annual online shopping event that features a variety of deals and discounts to its Prime members, has become one the most heavily advertised e-commerce spectacles worldwide. To draw ever-increasing numbers of bargain hunters to its paid membership program and digital catalog, Amazon invested more than 17 billion U.S. dollars towards TV advertising leading up to Prime Day 2019. The following year, Amazon allocated some 30 percent of its advertising budget towards mobile advertising, once again taking into account the dynamic changes in consumer shopping behavior.

Interesting statistics

In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Amazon advertising".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)