In 2021, Amazon reported 31.16 billion U.S. dollars revenue generated through advertising sales. A year earlier, the figure was over 11 billion lower. This figure is expected to further grow to reach 64.3 billion U.S. dollars by 2026. The online retailer is responsible for roughly six percent of the global ad revenue.
Advertising revenue generated by Amazon worldwide from 2017 to 2026 (in billion U.S. dollars)
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Statistics on Amazon advertising in the United States
Overview
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Advertising
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- Premium Statistic Digital retail media ad spend in the U.S. 2019-2023
- Premium Statistic Global Amazon advertising revenue 2019-2022
- Premium Statistic Growth of Amazon ad sales worldwide 2020-2022
- Premium Statistic U.S. Amazon net digital advertising revenue 2019-2023
- Premium Statistic U.S. Amazon digital advertising revenue growth 2019-2023
- Premium Statistic U.S. Amazon digital advertising revenue 2018-2021, by format
Market perspective
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- Premium Statistic Monthly ad spend on Amazon according to U.S. retailers 2021
- Premium Statistic Ad types used in retail Amazon advertising in the U.S. 2021
- Premium Statistic Amazon ad solutions driving highest ROAS in the U.S. 2020-2021
- Premium Statistic Average ROAS from Amazon advertising according to U.S. brands 2021
- Premium Statistic Leading goals for Amazon advertising in the U.S. 2021
- Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
Prime Day
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- Premium Statistic Change in Amazon Prime Day ad spend in the U.S. 2020-2022
- Premium Statistic Change in Amazon Prime Day ad spend in the U.S. 2022, by category
- Premium Statistic Change in Amazon Prime Day ad impressions in the U.S. 2021, by category
- Premium Statistic Share of Amazon ad spend leading up to Prime Day U.S. 2020, by media
- Premium Statistic Share of Amazon ad spend leading up to Prime Day U.S. 2020, by product
- Premium Statistic Leading sources of Prime Day information for Prime Day shoppers U.S. 2020
Competitors
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- Premium Statistic Ad revenue of major digital ad sellers worldwide 2022
- Premium Statistic Digital advertising market share of major companies worldwide 2016-2023
- Premium Statistic Ad revenue of selected major retailers 2022
- Premium Statistic Digital ad revenue share in the U.S. 2019-2023, by company
- Premium Statistic Usage of digital retail advertising in the U.S. 2021, by platform
Consumer perspective
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- Basic Statistic ACSI - U.S. customer satisfaction with Amazon.com as of 2021
- Premium Statistic Opinions about Amazon sponsored ads in the U.S. 2021
- Premium Statistic Suggested items that are clicked on from an Amazon product page in the U.S. 2021
- Premium Statistic Shopping events that drive the most sales on Amazon in the United States 2021
- Premium Statistic Leading sources of shopping inspiration for digital buyers in the U.S. 2021
- Premium Statistic Most common online purchases by brand in the U.S. 2022
- Premium Statistic Online behavior vs. ad spend in the U.S. 2020, by property type
- Premium Statistic Effectiveness of ads on the open web vs. within walled gardens in the U.S. 2020
Further related statistics
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- Revenue of retail media platforms worldwide 2021
- Walmart retail media ad revenue worldwide 2021-2024
- Zalando retail media ad revenue worldwide 2021-2025
- Carrefour retail media ad revenue worldwide 2021-2026
- Target retail media ad revenue worldwide 2021-2025
- Instacart retail media ad revenue 2021-2022
- eBay retail media ad revenue 2021-2025
- Uber retail media ad revenue 2021-2024
- Global Amazon advertising revenue 2019-2022
- U.S. Amazon digital advertising revenue growth 2019-2023
- Ad revenue of major digital ad sellers worldwide 2022
- U.S. Amazon net digital advertising revenue 2019-2023
- eBay ad revenue 2020-2022, by type
- Ad revenue of selected major retailers 2022
- Ahold Delhaize Group ad revenue 2020-2022
- Walled gardens vs. open internet share of digital ad revenue worldwide 2017-2026
- Walmart ad revenue worldwide 2022
- Digital advertising revenue for major internet companies 2022-2026
- Leading media owners worldwide 2021, by ad revenue
- Growth of Amazon ad sales worldwide 2020-2022
- Digital advertising market share of major companies worldwide 2016-2023
Further Content: You might find this interesting as well
Statista. (February 4, 2022). Advertising revenue generated by Amazon worldwide from 2017 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 27, 2023, from https://www.statista.com/statistics/1305698/amazon-advertising-revenue/
Statista. "Advertising revenue generated by Amazon worldwide from 2017 to 2026 (in billion U.S. dollars)." Chart. February 4, 2022. Statista. Accessed March 27, 2023. https://www.statista.com/statistics/1305698/amazon-advertising-revenue/
Statista. (2022). Advertising revenue generated by Amazon worldwide from 2017 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 27, 2023. https://www.statista.com/statistics/1305698/amazon-advertising-revenue/
Statista. "Advertising Revenue Generated by Amazon Worldwide from 2017 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 4 Feb 2022, https://www.statista.com/statistics/1305698/amazon-advertising-revenue/
Statista, Advertising revenue generated by Amazon worldwide from 2017 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1305698/amazon-advertising-revenue/ (last visited March 27, 2023)
Advertising revenue generated by Amazon worldwide from 2017 to 2026 (in billion U.S. dollars) [Graph], Statista, February 4, 2022. [Online]. Available: https://www.statista.com/statistics/1305698/amazon-advertising-revenue/