Distribution of AVOD household market in Latin America Q4 2021, by platform

Published by
A. Guttmann,
Mar 20, 2024
In the fourth quarter of 2021, YouTube accounted for nearly 40 percent of all households consuming advertising video-on-demand (AVOD) services in Latin America. Pluto TV and SBT followed, holding eight and seven percent of the market, respectively. In 2020, there were over 300 million YouTube users in Latin American countries.

Distribution of advertising video-on-demand (AVOD) household market in Latin America in 4th quarter 2021, by platform

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Release date

July 2022

Region

LAC

Survey time period

Q4 2021

Special properties

based on share of households

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