Most talked-about banking & finance brands worldwide 2021

In 2021, the financial technology company PayPal gained the highest score among banking and financial company brands in the Social Index. PayPal's high score indicates a high volume of brand-related conversations and a high ratio of positive mentions in these conversations. It was followed by Cash App and Deutsche Bank which both scored around two times less points, compared to the leader in the category.

Leading banking and financial brands worldwide in 2021, by Social Index score

Characteristic	Social Index score
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Release date

June 2022

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Region

Worldwide

Survey time period

2021

Supplementary notes

Social Index is a metric developed by SentiOne. The index not only informs about the volume of the brand-related conversations, but also provides insight about the emotional aspects of them. High rank in the Social Index means a high ratio of positive mentions (and low ratio of negative ones) in a lively overall discussion.

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