U.S. most trusted financial brands 2023

Visa ranked first as the most trusted financial brand in the United States in 2023, with a net trust rating of 53 points. Mastercard and PayPal came next, making to the top three most trusted brands in the banking, investments, and payments category in the U.S.

Most trusted brands in the banking, investments, and payments category in the United States as of 2023

Characteristic	Net trust score
Visa	53
Mastercard	44.71
PayPal	43.89
TurboTax	37.37
Credit Karma	34.74
Google Play	34.26
USAA	31.97
Chase	30.86
American Express	30.73
Apple Pay	30.68
Western Union	30.53
Venmo	29.65

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

May 2023

More information

Region

United States

Survey time period

March 3 to April 3, 2023

Number of respondents

799 - 8,434 respondents

Age group

18 years and older

Special properties

among adults

Supplementary notes

According to the source, brands are ranked by net trust rating, which consists of the difference between the share of respondents trusting each brand to do the right thing and the share of those not trusting.

Citation formats