In 2021, the Brazilian department stores apparel brand Renner was the label with the highest Brand Strength Index in Latin America, with a score of 89.1 out of 100. Ranked second was the Mexican tequila brand Don Julio with 88.8 points, followed by the juice brand Del Valle with 88.4 points.
Leading Latin American brands in 2021, by Brand Strength Index
The Brand Strength Index is based on brand finance's analysis and reflects three factors: the investment in marketing made by the brand, stakeholders' perception and both of their impact in the financial performance of the company.
Each brand was assigned a Brand Strength Index (BSI), which ranges from 0 to 100.
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Brand Finance. (September 15, 2021). Leading Latin American brands in 2021, by Brand Strength Index [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/1047813/latin-america-leading-brands/
Brand Finance. "Leading Latin American brands in 2021, by Brand Strength Index." Chart. September 15, 2021. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/1047813/latin-america-leading-brands/
Brand Finance. (2021). Leading Latin American brands in 2021, by Brand Strength Index. Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/1047813/latin-america-leading-brands/
Brand Finance. "Leading Latin American Brands in 2021, by Brand Strength Index." Statista, Statista Inc., 15 Sep 2021, https://www.statista.com/statistics/1047813/latin-america-leading-brands/
Brand Finance, Leading Latin American brands in 2021, by Brand Strength Index Statista, https://www.statista.com/statistics/1047813/latin-america-leading-brands/ (last visited August 09, 2022)
