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Latin America: strongest brands 2019

In 2019, the Brazilian department stores apparel brand Renner was the label with the highest Brand Strength Index in Latin America, with a score of 91.8 out of 100. Ranked second was the Mexican tequila brand Don Julio with 88.7 points, followed by the cosmetics brand Natura and the airline GOL Linhas Aéreas.

Leading Latin American brands in 2019, by Brand Strength Index

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Release date

October 2020



Survey time period

fall 2019

Supplementary notes

The brand strength index is based on brand finance's analysis and reflects three factors: the investment in marketing made by the brand, stakeholders' perception and both of their impact in the financial performance of the company.
Each brand was assigned a Brand Strength Index (BSI), which ranges from 0 to 100.

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Statistics on "Advertising in Latin America"

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