Omnichannel features adopted by luxury brands 2022
Availability of multiple customer service channels was the most common omnichannel feature offered by luxury brands globally. According to a recent benchmark study on luxury fashion, over 70 percent of luxury brands enabled real-time stock availability, cross-channel returns, the possibility to pre-order and in-store appointments. Loyalty programs were still not picked up by the luxury industry, with only seven percent of brands offering this.