Ownership of products from luxury accessory/fashion brands in the U.S. 2018

When it comes to possession of luxury brands, some 42 percent of the consumers in the United States owned products from Michael Kors in 2018. Gucci, Tiffany & Co, Burberry and Chanel were also among the most owned brands of luxury products among the U.S. respondents.

What are the most popular luxury brands online?
The market for luxury goods is changing. Customers are turning towards online platforms in their quest of a favorable product, and as a result, the online sales of luxury goods are expected to surpass the brick and mortar share. This might be the reason that the most valuable luxury brands in the world have all maintained a strong online presence.

As of May 2019, Louis Vuitton was the most popular luxury brand on Facebook. The French luxury brand recorded a total of almost 23.3 million followers on the social media platform, followed by Chanel with close to 22 million followers. Chanel, on the other hand, was the most followed brand of luxury goods on Twitter and Instagram in 2019.