APAC: sources of inspiration for online shoppers by country

According to a 2022 survey among online shoppers in the Asia-Pacific region, social media channels were a popular source of inspiration among shoppers in Thailand, Indonesia, China, Australia, and India. Marketplaces were also leading sources of inspiration for shoppers in Thailand and Indonesia, as 54 percent of the respondents selected it as their source of inspiration in 2022.

Leading sources of inspiration for online shoppers in the Asia-Pacific region in 2022, by selected country

Characteristic	Social media channels	Marketplaces*	YouTube	Search engines	Amazon	Tmall	Retailers' sites
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Release date

August 2022

More information

Region

Asia, APAC

Survey time period

March 25 to April 7, 2022

Number of respondents

10,000 respondents**

Special properties

shoppers who shop online at least once a month

Supplementary notes

*Includes various online marketplaces for different countries such as
JD, Pinduoduo, and Douyin in China;
Rakuten, Lohaco, Yahoo! Shopping, and Mercari in Japan;
Shopee, Lazada, and 7-eleven in Thailand;
and Shopee, Lazada, and Blibli in Indonesia.

**2,000 respondents from China, Japan, Australia, and India each; and 1,000 from Thailand and Indonesia each.

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