In 2022, the celebrity skincare brand KKW Beauty by Kim Kardashian was the most followed on the Instagram app, with approximately 5.5 million followers. The brand florence by Millie ranked second, with almost three million followers.
Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022
(in millions)
Characteristic
Number of followers in millions
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Figures were rounded. To determine the leading celebrity beauty brands, the source analyzed conversations about 53 U.S. brands in France, the United States, and the United Kingdom, considering only English mentions.
*The brand underwent a rebranding and it is now known as SKKN.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Synthesio. (July 6, 2022). Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio. "Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions)." Chart. July 6, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio. (2022). Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio. "Number of Followers of The Leading Celebrity Skincare Brands Worldwide on Instagram in 2022 (in Millions)." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio, Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions) Statista, https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/ (last visited September 01, 2024)
Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions) [Graph], Synthesio, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/