In 2022, the celebrity skincare brand KKW Beauty by Kim Kardashian was the most followed on the Instagram app, with approximately 5.5 million followers. The brand florence by Millie ranked second, with almost three million followers.
Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022
(in millions)
Figures were rounded. To determine the leading celebrity beauty brands, the source analyzed conversations about 53 U.S. brands in France, the United States, and the United Kingdom, considering only English mentions.
*The brand underwent a rebranding and it is now known as SKKN.
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Synthesio. (July 6, 2022). Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions) [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio. "Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions)." Chart. July 6, 2022. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio. (2022). Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions). Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio. "Number of Followers of The Leading Celebrity Skincare Brands Worldwide on Instagram in 2022 (in Millions)." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/
Synthesio, Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions) Statista, https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/ (last visited September 21, 2024)
Number of followers of the leading celebrity skincare brands worldwide on Instagram in 2022 (in millions) [Graph], Synthesio, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1333890/number-of-instagram-followers-leading-celebrity-skincare-brands/