Facebook Marketplace/Instagram Shopping usage by region 2021

In the third quarter of 2021, Latin America had the highest percentage of social network users using Facebook Marketplace or Instagram Shopping Bag. Globally, one-third of social network users engaged in these social commerce services.

Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 3rd quarter 2021, by region

Characteristic	Share of respondents
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Release date

April 2022

More information

Region

Worldwide

Survey time period

Q3 2021

Number of respondents

199,419 social media users

Age group

16-64 years

Special properties

among those who clicked on such posts in the last month

Method of interview

Online survey

Citation formats

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Statistics on " Social commerce in Latin America "

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Statistics on Social commerce in Latin America

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