Facebook Marketplace/Instagram Shopping user share 2023, by region

Published by
Stephanie Chevalier,
Mar 11, 2024
In the first quarter of 2023, Latin America had the highest percentage of social network users using Facebook Marketplace or Instagram Shopping Bag. Globally, roughly one-third of social network users engaged in these social commerce services.

Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 2023, by region

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Release date

June 2023

Region

Worldwide

Survey time period

Q1 2023

Number of respondents

335,289 platform users

Age group

16-64 years

Special properties

among those who clicked on such posts in the last month

Method of interview

Online survey

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Statistics on " Social commerce in Latin America "

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Other statistics that may interest you Social commerce in Latin America

Overview

6

Discovery and research

6

Brazil

8

Mexico

4

Colombia

4

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Topics

Social commerce in Latin AmericaSocial commerce in the United StatesLivestream commerceSocial commerceE-commerce in Latin America
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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