Social media usage to find products for purchase in Latin America 2021, by country
In the third quarter of 2021, around 46.7 percent of Brazilian online users used social networks to find products to buy. Of the selected countries, Colombia ranked second, with 39.6 percent of users, followed by Argentina with 38.5 percent, and Mexico with 34.5 percent. The selected Latin American countries also have the most internet users in the region. Brazil dominates, as the nation reported more than 165 million web users as of January 2022. That is more than Mexico and Argentina combined.
