Latin America: number of digital buyers 2017-2022

In 2017, over 136 million people in Latin America purchased goods and services online. By 2022, this number is expected to grow to more than 176 million, with an estimated 35 percent digital buyer penetration rate.

Number of digital buyers in Latin America from 2017 to 2022

Number of digital buyers in millions
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Source

Release date

August 2018

Region

Central and South America

Survey time period

June 2018

Age group

14 years and older

Supplementary notes

* Figures from this year on are forecasts.
Internet users who have made at least one purchase via any digital channel within the calendar year, including online, mobile and tablet purchases.

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Statistics on "E-commerce in Latin America"

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