In Colombia, more than 40 percent of internet users discovered brands, products, and services via social media ads in the third quarter of 2021. Of the selected Latin American countries, Argentina ranked second, with 40 percent of respondents reporting that they found new brands through social network advertising. Meanwhile, social media ads reached about 38 percent of Brazilian online users and 37 percent of Mexicans.
Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2021
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Statistics on Social commerce in Latin America
Overview
6
- Premium Statistic Online retail users in Latin America 2017-2027
- Basic Statistic Social network audiences in Latin America 2019-2025, by platform
- Premium Statistic Social media ad spend in Latin America 2017-2026
- Premium Statistic Social media ad spend in Latin America 2022, by country
- Premium Statistic Share of social commerce buyers worldwide 2022, by country
- Premium Statistic Social commerce use and preference in Latin America 2021, by country
Discovery and research
6
- Premium Statistic Facebook Marketplace/Instagram Shopping user share 2021, by region
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
- Premium Statistic Brand discovery via social media ads in Latin America 2021, by country
- Premium Statistic Social media use for brand research in Latin America 2021, by country
- Premium Statistic Social media usage to find products for purchase in Latin America 2021, by country
- Premium Statistic Smartphone users' main search sources for online shopping in Latin America 2022
Brazil
8
- Premium Statistic Social commerce adoption in Brazil 2022
- Premium Statistic Leading social networks for shopping in Brazil 2022
- Premium Statistic Main categories purchased via social networks in Brazil 2022
- Premium Statistic Average monthly spending on social media shopping in Brazil 2022
- Premium Statistic Product information commonly searched for on social media in Brazil 2022
- Premium Statistic Leading motivations for purchasing on social media in Brazil 2022
- Premium Statistic Leading reasons Brazilian consumers prefer shopping on social media 2022
- Premium Statistic Leading reasons Brazilian consumers had not shopped on social media 2022
Mexico
4
Colombia
4
- Premium Statistic Leading social media apps used for purchases in Colombia 2021
- Premium Statistic Categories most likely purchased via social media in Colombia 2021
- Premium Statistic Share of businesses in Bogota, Colombia using social commerce 2021, by type
- Premium Statistic Most used social networks for e-commerce by businesses in Bogota, Colombia 2021
Further related statistics
21
- Share of social media advertising audience in Finland 2023, by age and gender
- Social media advertising market size in Japan 2020-2027
- Features of social media advertising in the UK 2022
- Attitudes towards the usage of generative AI for social media ads in the U.S. 2022
- Distribution of Meta's advertising audience in Hungary 2023, by age and gender
- Areas of social media advertising execution that need improvement worldwide 2022
- Social media ad spend worldwide 2021-2028
- Trust in social media advertising worldwide 2021
- Influence of social media advertising in Dutch-speaking part of Belgium 2019-2020
- Social media ad spend in France 2019-2022
- Social media ad spending worldwide 2017-2026, by device
- Social media ad spend in Europe 2016-2021
- Appeal of generative AI images in social media advertising in the U.S. 2023
- Social media ads CPM worldwide 2021-2022
- Social media ads CTR worldwide 2021-2022
- Social media ad spend in Canada 2020-2021
- Social media ad spend growth worldwide 2021-2022
- Social media ad spending in Germany 2017-2027, by device
- Social media ad spend in Ireland 2018-2021
- Social media ad spend growth in Europe 2017-2022
- Social media ad spend in Colombia 2020-2021
Further Content: You might find this interesting as well
DataReportal. (February 15, 2022). Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2021 [Graph]. In Statista. Retrieved March 31, 2023, from https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/
DataReportal. "Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2021." Chart. February 15, 2022. Statista. Accessed March 31, 2023. https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/
DataReportal. (2022). Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2021. Statista. Statista Inc.. Accessed: March 31, 2023. https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/
DataReportal. "Share of Online Users Who Discovered New Brands, Products, and Services via Social Media Ads in Selected Latin American Countries in 3rd Quarter 2021." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/
DataReportal, Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2021 Statista, https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/ (last visited March 31, 2023)
Share of online users who discovered new brands, products, and services via social media ads in selected Latin American countries in 3rd quarter 2021 [Graph], DataReportal, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1336320/brand-discovery-social-media-ads-latin-america/