Intended e-commerce spend share in Denmark 2022, by category

Published by
Marina Pasquali,
Oct 21, 2022
As of August 2022, consumers in Denmark planned to spend the highest share on online shopping in the electronics category at 40 percent, followed closely by clothing and footwear at 38 percent. In contrast, Danish survey respondents would allocate a mere eight percent of their expenditure to online groceries.

Intended online spending share among consumers in Denmark in August 2022, by category

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Release date

September 2022

Region

Denmark

Survey time period

August 28, 2022

Number of respondents

approx. 1,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

The date of publication is the date of access.

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Overview

6

Leading sites and apps

6

Categories

5

Online shoppers

6

Purchase preferences

5

B2B e-commerce

5

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Topics

E-commerce in DenmarkE-commerce in the European UnionE-commerce in GermanyPayment methods in Denmark E-commerce in the Nordics
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