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Distribution of online shoppers in Brazil in 1st half 2018, by household income class

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Brazil: online shoppers H1 2018, by consumer income class This statistic presents the distribution of online shoppers in Brazil in the first half of 2018, sorted by family income class. In the indicated period, almost 36 percent of online buyers in Brazil belonged to the C household income category.
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Consumer classShare of online buyers
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Consumer classShare of online buyers
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Description

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This statistic presents the distribution of online shoppers in Brazil in the first half of 2018, sorted by family income class. In the indicated period, almost 36 percent of online buyers in Brazil belonged to the C household income category.
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Release date
August 2018
Region
Brazil
Survey time period
January to June 2018
Supplementary notes
The consumer classification was based on the household income categories reported by the Brazilian Institute of Geography and Statistics (IBGE).
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