This statistic presents the distribution of online shoppers in Brazil in the first half of 2018, sorted by family income class. In the indicated period, almost 36 percent of online buyers in Brazil belonged to the C household income category.
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Brazil: online shoppers H1 2018, by consumer income class
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Distribution of online shoppers in Brazil in 1st half 2018, by household income class
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This statistic presents the distribution of online shoppers in Brazil in the first half of 2018, sorted by family income class. In the indicated period, almost 36 percent of online buyers in Brazil belonged to the C household income category.
| Consumer class | Share of online buyers |
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| Consumer class | Share of online buyers |
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| - | - |
| - | - |
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| - | - |
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This statistic presents the distribution of online shoppers in Brazil in the first half of 2018, sorted by family income class. In the indicated period, almost 36 percent of online buyers in Brazil belonged to the C household income category.
Show more- Show sources information
- Show publisher information
- Release date
- August 2018
- Region
- Brazil
- Survey time period
- January to June 2018
- Supplementary notes
- The consumer classification was based on the household income categories reported by the Brazilian Institute of Geography and Statistics (IBGE).
More information
- Region
- Brazil
- Survey time period
- January to June 2018
- Supplementary notes
- The consumer classification was based on the household income categories reported by the Brazilian Institute of Geography and Statistics (IBGE).
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Statistics on "E-commerce in Brazil"
- Overview
The most important statistics
- Brazil: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Brazil 2017-2023
- Annual retail e-commerce sales growth in Brazil from 2017 to 2022Brazil: retail e-commerce sales growth 2017-2022
- Growth rate of e-commerce sales in selected Latin American countries in 2017 and 2018Latin America: online shopping growth rate 2017-2018, by country
- Retail e-commerce sales in BRIC countries in from 2016 to 2023 (in million U.S. dollars)BRIC retail e-commerce sales 2016-2023
- Retail e-commerce sales CAGR forecast in selected countries from 2018 to 2022Digital Market Outlook: retail e-commerce sales CAGR in selected markets 2018-2022
- E-commerce sales as percentage of total retail sales in selected countries in 2017E-retail as share of total retail sales in selected countries 2017
- Usage of cross-border e-commerce in selected countries as of May 2018Global cross-border e-commerce 2018
- Leading online retailers
The most important statistics
- Most popular online retailers in Brazil in January 2018, based on number of unique visitors (in millions)Most-visited online retailers in Brazil 2018
- Leading e-commerce retailers in Brazil in 2017, by Net Promoter Score (NPS)Brazil: leading e-commerce retailers 2017, by Net Promoter Score
- Net Promoter Score of selected online shopping portals in Brazil in 2017Brazil: Net Promoter Score of online shopping portals 2017
- Which of these types of online shops have you bought something from in the past 12 months?Popular types of online shops in Brazil 2017
- In which e-commerce website in Brazil did you make a purchase in the last twelve months?Brazil: most used e-commerce websites 2016
- Which e-commerce website in Brazil would you recommend?Brazil: favorite e-commerce sites among consumers 2016
- Net revenue generated by Mercado Livre in Brazil from 2015 to 2017 (in million U.S. dollars)Mercado Livre revenue in Brazil 2015-2017
- Digital shoppers
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- Number of e-commerce users in Brazil from 2017 to 2023 (in millions)Online retail users in Brazil 2017-2023
- Digital buyer penetration in Brazil from 2017 to 2023 (in percent)Digital buyer penetration in Brazil 2017-2023
- Number of online shopping users in Brazil from 2013 to 2017 (in millions)Brazil: number of digital buyers 2013-2017
- Annual change in the number of online shopping users in Brazil from 2014 to 2017Brazil: digital buyers growth rate 2014-2017
- Distribution of online shopping users in Brazil from 2015 to 2017, by genderBrazil: gender distribution of digital buyers 2015-2017
- Distribution of online shopping users in Brazil in 2017, by age groupBrazil: age distribution of digital buyers 2017
- Distribution of online shoppers in Brazil in 2017, by regionBrazil: online shoppers in 2017, by region
- Distribution of online shoppers in Brazil in 1st half 2018, by household income classBrazil: online shoppers H1 2018, by consumer income class
- Consumer spending
The most important statistics
- Distribution of e-commerce spending in Brazil in 2017, by payment methodBrazil: payment methods e-commerce sales share 2017
- Average retail e-commerce revenue per user in Brazil from 2017 to 2023 (in U.S. dollars)Retail e-commerce ARPU in Brazil 2017-2023
- Average online shopping value in Brazil from 2011 to 2017 (in Brazilian reals)Average online ticket value in Brazil 2011-2017
- Most popular retail e-commerce categories in Brazil in 2017, by revenue shareBrazil: retail e-commerce category revenue share 2017
- Sales revenue generated by online shopping on selected days in Brazil in 2016 and 2017 (in billion Brazilian reals)Brazil: online shopping revenue 2016-2017, by holiday
- Average sales value per checkout in online shopping on selected days in Brazil in 2016 and 2017 (in Brazilian reals)Brazil: online shopping average sales value per checkout 2016-2017, by holiday
- Online revenue forecast in the BRIC countries in the Online Travel Booking market in 2018 (in billion U.S. dollars)Revenue forecast in the BRIC countries in the Online Travel Booking market in 2018
- Shopping behavior
The most important statistics
- Factors influencing the decision to make an online purchase in Brazil in 2016Brazil: factors influencing online purchases 2016
- Maximum delivery time that digital buyers considered acceptable for online purchases in Brazil in 2017Brazil: maximum delivery time according to online shoppers 2017
- Share of digital buyers who claimed to have abandoned their online shopping cart in Brazil in 2017, by reason givenBrazil: online shopping cart abandonment rate 2017, by reason
- Number of checkouts in online shopping on selected days in Brazil in 2016 and 2017 (in millions)Brazil: online shopping number of checkouts 2016-2017, by holiday
- Growth rate of online sales on selected days in Brazil in 2016 and 2017, compared to the previous yearBrazil: online shopping growth rate 2016-2017, by holiday
- Net Promoter Score (NPS) of retail e-commerce in Brazil as of October 2016, by product categoryBrazil: Net Promoter Score of retail e-commerce 2016, by category
- Net Promoter Score of online shopping portal Netshoes in Brazil in 2016 and 2017Brazil: Net Promoter Score of e-tailer Netshoes 2016-2017
- Net Promoter Score of online shopping portal Mercado Livre in Brazil in 2016 and 2017Brazil: Net Promoter Score of e-tailer Mercado Livre 2016-2017
- Mobile commerce
The most important statistics
- E-commerce sales revenue in Brazil in 2018 and 2022, by device (in billion U.S. dollars)Brazil: e-commerce sales 2018-2022, by device
- Share of mobile commerce transaction volume in Brazil from January 2011 to June 2018Brazil: m-commerce transaction volume H1 2011-2018
- Share of population who bought something online via phone in the past month as of 3rd quarter 2017, by countryMobile phone commerce reach in selected countries 2017
- Share of mobile shoppers in selected countries who are satisfied with their mobile shopping experience as of August 2016Mobile purchase satisfaction of mobile shoppers worldwide 2016, by country
- Mobile shopping as percentage of total online sales on Black Friday in Brazil from 2013 to 2017Brazil: Black Friday mobile shopping sales share 2013-2017
- Mobile wallet usage reach among mobile shoppers worldwide as of August 2016, by countryMobile wallet usage reach among mobile shoppers 2016, by country
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Free statistics
- Annual retail e-commerce sales growth in Brazil from 2017 to 2022
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- Distribution of online shopping users in Brazil from 2015 to 2017, by gender
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- Share of population who bought something online via phone in the past month as of 3rd quarter 2017, by country
- Share of individuals making purchases online in Spain as of May 2015, by age
- Distribution of the online audience of rollingstone.com in Great Britain (GB) in 2018, by educational attainment
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Premium Statistics
- Brazil: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)
- Growth rate of e-commerce sales in selected Latin American countries in 2017 and 2018
- Retail e-commerce sales in BRIC countries in from 2016 to 2023 (in million U.S. dollars)
- E-commerce sales as percentage of total retail sales in selected countries in 2017
- Usage of cross-border e-commerce in selected countries as of May 2018
- Leading e-commerce retailers in Brazil in 2017, by Net Promoter Score (NPS)
- Net Promoter Score of selected online shopping portals in Brazil in 2017
- Which of these types of online shops have you bought something from in the past 12 months?
- In which e-commerce website in Brazil did you make a purchase in the last twelve months?
- Which e-commerce website in Brazil would you recommend?
- Net revenue generated by Mercado Livre in Brazil from 2015 to 2017 (in million U.S. dollars)
- Number of e-commerce users in Brazil from 2017 to 2023 (in millions)
- Digital buyer penetration in Brazil from 2017 to 2023 (in percent)
- Number of online shopping users in Brazil from 2013 to 2017 (in millions)
- Annual change in the number of online shopping users in Brazil from 2014 to 2017
- Distribution of online shoppers in Brazil in 2017, by region
- Distribution of online shoppers in Brazil in 1st half 2018, by household income class
- Distribution of e-commerce spending in Brazil in 2017, by payment method
- Average retail e-commerce revenue per user in Brazil from 2017 to 2023 (in U.S. dollars)
- Average online shopping value in Brazil from 2011 to 2017 (in Brazilian reals)
- Most popular retail e-commerce categories in Brazil in 2017, by revenue share
- Sales revenue generated by online shopping on selected days in Brazil in 2016 and 2017 (in billion Brazilian reals)
- Average sales value per checkout in online shopping on selected days in Brazil in 2016 and 2017 (in Brazilian reals)
- Online revenue forecast in the BRIC countries in the Online Travel Booking market in 2018 (in billion U.S. dollars)
- Factors influencing the decision to make an online purchase in Brazil in 2016
- Maximum delivery time that digital buyers considered acceptable for online purchases in Brazil in 2017
- Share of digital buyers who claimed to have abandoned their online shopping cart in Brazil in 2017, by reason given
- Number of checkouts in online shopping on selected days in Brazil in 2016 and 2017 (in millions)
- Growth rate of online sales on selected days in Brazil in 2016 and 2017, compared to the previous year
- Net Promoter Score (NPS) of retail e-commerce in Brazil as of October 2016, by product category
- Net Promoter Score of online shopping portal Netshoes in Brazil in 2016 and 2017
- Net Promoter Score of online shopping portal Mercado Livre in Brazil in 2016 and 2017
- Net Promoter Score of Amazon in Brazil in 2016 and 2017
- Net Promoter Score of eBay in Brazil in 2016 and 2017
- E-commerce sales revenue in Brazil in 2018 and 2022, by device (in billion U.S. dollars)
- Share of mobile commerce transaction volume in Brazil from January 2011 to June 2018
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- Mobile shopping as percentage of total online sales on Black Friday in Brazil from 2013 to 2017
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- What products and services have you purchased online in the last year?
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- Distribution of online shoppers in Poland in 2014, by household income
- Household net adjusted disposable income in OECD countries in 2017 (in 2015 PPP U.S. dollars)
- Satisfaction with household income in China from 2007 to 2015
- Distribution of average monthly income among self-employed Indians in 2015
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