Brazil: age distribution of digital buyers 2019

In 2019, over one third (33.6 percent) of online purchases in Brazil were made by people aged between 36 and 50 years. Yet the age group of people under 25 accounted for nearly one fifth (19.5 percent) of all online checkouts in the South American country throughout that year. Furthermore, men in Brazil spent more on e-commerce than women did in 2019.

Distribution of online shopping users in Brazil in 2019, by age group

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Sources

Release date

April 2020

Region

Brazil

Survey time period

2019

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Statistics on "E-commerce in Brazil"

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