The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2014, the entire produce category saw a sales growth of 3.2 percent in U.S. supermarkets, compared to the previous year. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.
Sales of organic fruit is also on the rise in the U.S., with the sales value of organic blueberries increasing by a staggering 333 percent between 2008 and 2014. Organic berries also held the largest market share of organic fruits in the U.S. as of 2015, with 35.8 percent. In a 2016 survey conducted on U.S. grocery retailers involved in produce operations, 32.6 percent of respondents said that their organic produce sales had increased over the past year, while the remaining respondents said that their organic produce sales had stayed the same.
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