Share of fragrances preferred in Senegal 2021-2022, by type and generation
A survey conducted in urban Senegal in 2021 and 2022 revealed that individuals in the country belonging to different generations generally preferred floral and fruity fragrances over fresh and zesty ones. For instance, among millennials, 66 percent of the respondents were in favor of floral and fruity scents, while 58 percent preferred fresh and zesty ones. The trend was different among Generation Z people, who preferred fresh and zesty fragrances.