Attitudes towards food sourcing and ethics in Great Britain 2014, by generation

This statistic shows consumer attitudes towards sourcing and ethics when shopping for groceries in Great Britain in 2014, by generation. According to the survey, 47 percent of millennial respondents (aged 22 to 30) agreed that it is important for them to know where their food and drink have come from and how they're made, compared to 39 percent of baby boomers.

Grocery shoppers' attitudes towards sourcing and ethics in Great Britain in 2014, by generation

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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