Attitudes towards food sourcing and ethics in Great Britain 2014, by generation
This statistic shows consumer attitudes towards sourcing and ethics when shopping for groceries in Great Britain in 2014, by generation. According to the survey, 47 percent of millennial respondents (aged 22 to 30) agreed that it is important for them to know where their food and drink have come from and how they're made, compared to 39 percent of baby boomers.
