Popularity of email marketing among consumers in the U.S. 2022, by generation

Published by Valentina Dencheva, Jan 6, 2023
During a 2022 survey carried out among consumers from the United States, 79 percent of responding millennials stated they liked being contacted by brands via email. The same was true for 57 percent of respondents from Generation Z.

Popularity of email marketing among consumers in the United States as of June 2022, by age group

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Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "On which of the following channels do you like to be contacted by brands?"
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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Statistics on " Email marketing worldwide "

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Statistics on Email marketing worldwide

Overview

5

Usage

5

Metrics & effectiveness

8

Marketing personalization

5

U.S. consumer perception

8

Further related statistics

21

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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